BYB Bare Knuckle Signs Winthrop Basketball’s Kelton Talford to NIL Deal

BYB Extreme Bare Knuckle Fighting Series Announces NIL Deal with Winthrop Men’s Basketball All-Big South Forward Kelton Talford Ahead of October 21 Show in Rock Hill, SC

Since debuting bare knuckle fighting in South Carolina in December 2022, BYB 21 on October 21st will be the third show BYB has done at the Rock Hill Sports and Event Center.

Rock Hill, SC – BYB Extreme Bare Knuckle Fighting Series CEO Gregory Bloom announced today that the company has entered into a NIL deal with Winthrop University Men’s Basketball first-team All-Big South forward Kelton Talford to serve as a brand ambassador ahead of the Florida-based promotion’s October 21st, BYB 21 “Fall Brawl” show at the Rock Hill Sports and Event Center in Rock Hill, South Carolina. 

Last year at Winthrop, a public university located just a half a mile from the Rock Hill Sports and Event Center, Talford averaged 16.2 points/game (4th in Big South), 8.2 rebounds/game (2nd in Big South) and led the league with a .669 field goal percentage en route to being named first-team all-conference as a junior.  Prior to lacing up with the Eagles, Talford starred at Great Falls High School in nearby Chester County, SC.

Said Bloom, “Over the past year, we have made a concerted effort to establish Rock Hill as one of our homes away from home. Fight fans in Rock Hill, Fort Mill and the Metro-Charlotte market have embraced BYB’s brand of fighting with such energy, that we wanted to continue to invest not only in the market itself, but in the communities that make it thrive, not the least of which is Winthrop University.  Kelton is the embodiment of this energy and community.” 

Bloom added, “BYB looks to invest in athletes on the rise, whether in the Trigon or through these types of strategic partnerships.  BYB’s brand of bare knuckle fighting in the Mighty Trigon is the future of both combat sports and sports entertainment.”

For more information about BYB Extreme Bare Knuckle Fighting, visit or follow on social @bybextreme.

About BYB Extreme

Originating in South Florida with backyard legend Dada 5000, whose backyard fights gained worldwide popularity online, BYB was founded to harness the excitement of bare knuckle fighting into a more structured product for a wider, more mainstream audience. Since 2015, BYB has worked diligently to grow the reach of bare knuckle on both a domestic and international level, hosting events in Wyoming, Mississippi, Florida, South Carolina, London, and Dubai, and is continuing to work with athletic commissions throughout the United States and globally to expand the fanbase growing sport of bare knuckle fighting. For more information on BYB, visit and follow @bybextreme on social.


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